It's that time of year when you want to spruce up your business card design with new contact info. Or maybe you'll be attending your first conference this year and new to order business cards for the first time. Maybe you rebranded and you need all new cards. Maybe you've attended for years but never invested in business cards.
As a communications and marketing professional with a background in graphic design, I know what makes a good business card. I also know what information you should include. What I've learned over the years is that business cards for social media and blogging purposes can (and I would argue should) contain some elements that are different than your standard all-purpose business card, say, for maybe your day job as a banker or engineer.
As part of your social media presence online, you probably have your mug shot splashed all over every network or social media channel you engage on. At conferences, you are likely to meet hundreds of people and hand out (and receive) just as many business cards. While I would never include my photo on a standard business card, for the purpose of social media or blogging conference, I would argue including an image—preferably the one you use on your social media profiles—is a great idea. With all the faces you will come across, being able to match the name and face to a familiar online avatar is a bonus, and you will be more likely to be remembered among the sea of cards a conference goer will collect. It's also a great wya to remember the person you chatted with among hundreds in the Expo Hall.
Oh you’re at a social media or blogging conference? And you’re on Twitter? But you don’t have your Twitter handle on your business card? That’s one of the top ways you've interacted with some of the people you will meet in real life! Help a blogger out in making the connection and remembering you! If you have multiple Twitter accounts, consider including all the accounts through which you might interact with people. The same rule applies for other networks you may regularly engage with, such as Facebook, Pinterest, Instagram, and Google+.
Do you run a blog or a website? Make sure your URL is included on your card information. You’d be surprised at how many cards I received last year where people forgot to include their website address and Twitter handles (see above).
General Contact Info
While the social media contact information is critical, typical contact info (phone number, email address) are still equally as important. People may interact with you online, but if a brand or blogger wants to connect with you for a project, they are most likely to shoot you an email. I personally don't include my phone number. Because I use my cell phone for my business, I prefer to hand that out a bit more discreetly. Most connections and PR reps have no reason to need my phone number, so email should suffice as the main means of contact.