Last year I attended BlogHer, my first social media/blogging conference. As a communications and marketing professional by day (with a background in graphic design), I know what makes a good business card. I also know what information you should include. What I learned last year at BlogHer is that business cards for social media and blogging purposes can (and I would argue should) contain some elements that are different than your standard all-purpose business card.
The Avatar
As part of your social media presence online, you probably have your mug shot splashed all over every network you engage with. At conferences, you are likely to meet hundreds of people and hand out (and receive) just as many business cards. While I would never include my photo on a standard business card, for the purpose of social media or blogging conference, I would argue including an image—preferably the one you use on your social media profiles—is a good idea. With all the faces you will come across, being able to match the name and face to a familiar online avatar is a bonus, and you will be more likely to be remembered among the sea of cards a conference goer will collect.
Twitter Handle
Oh you’re at a social media conference? And you’re on Twitter? But you don’t have your Twitter handle on your business card? That’s one of the top ways you’ve interacted with some of the people you will meet in real life. Help a blogger out in making the connection and remembering you! If you have multiple Twitter accounts, consider including all that you might interact with people through as a result of meeting them at the conference. Same rule applies for other networks you may regularly engage with, such as Pinterest, Instagram, and Google+.
URL
Do you run a blog or a website? Make sure your URL is included on your card information. You’d be surprised at how many cards I received last year where people forgot to include their website address and Twitter handles (see above).
General Contact Info
While the social media contact information is critical, typical contact info (phone number, email address) are still equally as important. People may interact with you online, but if a brand or blogger wants to connect with you for a project, they are most likely to shoot you an email.
Where to Order
I personally LOVE my Moo.com Mini Moo Cards. I am also a fan of the Tiny Prints print quality. Both are my go-to places to order online.
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Alexis says
Good tip on the photo. My cards don’t have that but I suppose that’s OK as I’m not headed to BlogHer (jealous!). But definitely will think about making some that DO because, as you point out, in a stack of cards, a picture is worth a thousand words!
jseitzer@ymail.com says
Thanks! I would never do it on my regular cards, but it does make sense for this purpose (and most people do it).
Ann B says
Great tips and I love your logo!
jseitzer@ymail.com says
Thanks and thanks!
Kam-B says
Great tips! I’ve attended many a conference in my time (hoping to be at the next BlogHer!) so am always thinking of ways to stand out. I think adding your avatar image is brilliant, as well of course your twitter name and other social ways to connect 🙂