For decades, young girls have known Strawberry Shortcake as the little freckle-faced redhead with the big personality. Now they have a whole new way of seeing her: as an icon of all the possibilities that girls and young women can aspire to.
The new “Anything Is Possible” campaign transforms Strawberry’s signature philosophy into a passport to opportunity. Simple, sweet, and compelling, “Anything Is Possible” features a young girl envisioning herself as everything from an astronaut to a peacemaker at the U.N. Because if you can see it, you can believe it.
The video will have its public debut at the #AnythingIsPossible When You #InvestInGirls and #InvestInWomen conference on Saturday, October 3, 2015, at the Metropolitan Pavilion in New York. The event is being sponsored by Strawberry Shortcake, Ellevate Network, The Girl Scouts of Greater New York, and L’Oréal.
Visit Strawberry online at http://www.strawberryshortcake.com.
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