Last week, I attended #BlogHer13 in Chicago, IL. What did I learn at BlogHer? Lots. Last year, I was a newbie at BlogHer in NYC. Having attended once before definitely helped me to have an overall more productive and engaging experience at my second BlogHer. Here is a quick summary of what I learned at BlogHer, and why I'll go to BlogHer next year.
Networking is important, and friendships are built from the ground up
Offsite parties are fun, but they can also be stressful.
You need to think about collaboration and long-term goals
Before attending a conference like BlogHer, it's helpful to see who is sponsoring the event. Map out a game plan of what brands you are interested in working with. Make sure you get some time with them, either on the expo floor or at a quick one-on-one meeting outside the expo floor. Sure, spinning the wheel to win free lube and vibrators at one of the expo booths was entertaining (and I won!), but if it isn't a company I hope to work with long term, then it's not time well spent.
Keynotes are inspirational
What were your BlogHer take-aways? What did you learn?