St. Patrick’s Day can tempt infrequent drinkers to get out and enjoy the festivities. But you don’t have to drink dyed-green beer to tap into the spirit of the holiday, says Steven Earles, CEO of Portland-based Eastside Distilling. “With each successive year, consumers are getting more sophisticated in their beverage choices—they want quality and variety,” says Earles, whose company experiments with a variety of flavors in its drinks, such as Cherry Bomb Whiskey and Below Deck Coffee Rum.
“These days, women, for example, make up a much greater share of the whiskey market, which experienced an increase in sales by half a billion dollars from 2013 to 2014. Much of this new market is looking for a new direction.”
Whether St. Patty’s Day merrymakers prefer to be a part of their town’s celebrations, or they prefer keeping it intimate with close friends and family, Earles offers new drink ideas for drink connoisseurs in search of a new tradition.
Dropkick Murphy Coffee Recipe
Inspired from the popular Celtic punk band, this feisty coffee has the buzz and kick many enjoy in kicking off an extended night of celebration.
- 1 ½ oz. Burnside Bourbon
- ½ oz. Below Deck Coffee Rum
- 2 tsp. vanilla simple syrup
- Whip Cream
- Ground cinnamon
In a coffee glass add Burnside Bourbon, Coffee Rum, and vanilla simple syrup. Fill glass with coffee leaving about 1/4 room. Top with whip cream and then a few dashes of ground cinnamon. You can garnish with lucky clovers!
Recipe courtesy of Eastside Distilling.