Spider-Man Homecoming: Behind This Door is a Journalist
Nearly 4 years ago I left the corporate world for full-time self-employment as a digital influencer and blogger—and never looked back. The fact that my journalism/English degrees and experience running my own company for nearly 20 years are both things that have helped me along the way. I'm dedicated to the nth degree, and owning my own business allows me flexibility I never had when I worked for the newspaper or corporate America.
“Behind this door is a room full of reporters. Real ones, not bloggers.” –Tony Stark
What the actual feck?
Tony Stark's line in Spider-Man: Homecoming stings. Hard.
As a blogger who has a degree in journalism, it is a slap in the face. In a world where we as women and business owners we are continually fighting for respect and equality, it sets us back years.
While I'm fully aware that this is a Sony Pictures production, Marvel Studios signs off on the collaboration, and I expected more from Marvel Studios, especially since I was quite literally in a room interviewing Marvel Studios President Kevin Feige a mere 6 weeks ago when he and James Gunn commented how we (the bloggers) were their favorite portion of the press junket because we were more real and less obnoxious than the Hollywood reporter types and how they could spend all day with us.
Did I misinterpret Tony Stark's line? Was it not meant to be a dis? We all know Stark isn't exactly the kindest man. Maybe I jumped to conclusions. I'd love to give him the benefit of the doubt. Was it instead meant as a slight on the reporters? A dig at the ambulance chasers and the TMZers and people digging for scoops to make a buck and throw people's personal trials and tribulations under the bus for the benefit of their byline? It sure seems that everything else Marvel does is oh so calculated and connected.
I'd actually be less offended if Tony had said “journalists” instead of “reporters” because anyone can have training and be a reporter, but you can't be a journalist without a degree in journalism. But this statement makes it sound like bloggers are less worthy than TMZ or Perez Hilton, than ambulance-chasing reporters? That's a Marvel-sized slap, right there.
Behind This Door
I would love to think I simply interpreted it incorrectly.
Because behind THIS door is a blogger who works hard to provide for her family. Behind this door is a woman who has given up a position as a director of corporate communications to do what I love on my own terms. Behind this door is a woman with a journalism degree making a living at what I love to do, pursuing my passions and turning them into a career. Behind this door in an authentic, educated woman fighting to be taken seriously and running a business from my home.
Behind this door is a blogger who has worked with Marvel Studios on multiple occasions and interviewed Kevin Feige more than once for the experience of bringing that information to her readers, unpaid upfront, because sometimes that’s how this industry works. Behind this door is a blogger who has delivered millions of impressions on campaigns and influences hundreds of thousands of followers, impressions related to Marvel movies, no less.
Behind this door is a Marvel fan girl, blogger, journalist, business owner, and former newspaper editor who loves sharing comic book and geek love with her audience.
Please. I urge the entertainment industry to take bloggers seriously. We generate a lot of buzz for YOU, the entertainment industry. Free buzz. Buzz that helps to promote movies and sell tickets and merchandise, which equals revenue.
As a huge fan of the MCU and generally all things Marvel, Spider-Man: Homecoming is good. It’s the best Spider-Man movie we’ve seen yet, in my comic book nerd opinion, and I truly believe that’s due to the MCU influence. Overall, it's a kick-ass movie.
So in the nicest way possible…what gives? Did we do something wrong? Are you not happy with our coverage and promotion of Marvel films? This line from Tony Stark is unacceptable. It’s demeaning. It’s condescending. It seems like an attack on our industry. The very same industry that Sony Pictures and Marvel Studios just asked us to participate in to promote their movie in which they take a cheap, unnecessary shot at us.